ShopTrak® is your trusted source for affordable, high-quality specialty printed paper products made exclusively for the automotive service industry. With roots reaching back to the 1960s, our story began with Norm Lee, a longtime Ford dealership advisor from St. Paul, Minnesota. After more than twenty years serving and consulting with small dealerships across the Midwest, Norm recognized a growing need for tools that helped service advisors run their shops more efficiently. Drawing from firsthand feedback from service departments, Norm began developing practical paper forms — appointment pads, repair estimate sheets, daily time tickets, and parts order forms — all tailored to real shop needs. He also published The Auto-Trak Service Management System Manual, a book compiled from his popular monthly newsletter that guided service managers and aspiring shop owners nationwide.

Operating first as Automotive Publishers, Inc., then Auto-Trak, and finally ShopTrak, the company expanded through the 1990s to include after-hours drop-off systems, key tags, oil change stickers, and other workflow essentials that continue to define modern shop operations. What started in Norm’s basement has grown into a multigenerational, family-run business still rooted in St. Paul, MN. In 2001, Norm retired and passed the company to his son Bud and daughter-in-law Kathy, who continued to serve repair shops and dealerships for the next two decades, always keeping customer feedback and product quality at the core of what we do.